Miss Tourism Uganda Pageant is back on the Uganda Tourism calendar 20 years after it was last held.As part of the activities to celebrate this year's World Tourism Day which falls on 27th September, the Tourism fraternity led by the Ministry of Tourism, Wildlife and Antiquities (MTWA) has launched a Miss Tourism Uganda 2013 pageant, a website, logo and a theme song.
During the occasion to launch the pageants at Tamaria Hotel in Kampala on July 30,the minister Dr. Maria Mutagamba called on stake holders to "Journey with us and be part of the transformation of Uganda through Tourism Uganda Pageant 2013which will support tourism growth and improved livelihoods"
The aim of the pageant is "Promoting Uganda's tourism by showcasing Uganda's beauties as the Pearls of Africa"
Dr. Mutagamba says the pageants will promote Uganda tourism domestically and internationally, showcase Uganda's diverse and rich tourism offering (flora, fauna, culture, history, food etc) and increase public-Private sector participation/funding in tourism.
The contest will be open to all single Ugandan women in all regions of the country aged 18-29 with a minimum A' level education and with a height of 5 feet six inches.
The chairperson of the Tourism and trade in parliament Mrs Flavia Kabahenda Rwabuhoro said during the launch that she was happy that a Ugandan woman will be used to market the face of Uganda. She pledged that the Parliament of Uganda will not only join the journey but lead it in rediscovering the country's natural endowments. She challenged her colleagues in parliament to support tourism as a vehicle for social transformation through public awareness and engagement .She was also happy that the pageant will now be an annual event and that the winner will represent Uganda in the Miss World Tourism event in Malaysia this year. The climax will be in Fort Portal during the World Tourism Day celebrations.