Uganda will participate in the annual ITB Berlin 2013 Travel and Tourism Exhibition scheduled to take place from 6th to 10th March 2013 at Messe Berlin in Germany.

The delegation from Uganda will be led by the Minister of Tourism, Wildlife and Antiquities Hon. Maria Mutagamba. The delegation which includes both the Public and Private Sector will be promoting Uganda as a unique tourism destination under the theme, “Uganda the Pearl of Africa, Your Eco-Tourism Destination”. 20 Tour Operators and one Hotel will be exhibiting at the fair.

This year, the Uganda stand has been designed with a display area for cultural artificats from across the diverse cultures of Uganda. During the show, we will also recho the several accolades that Uganda has received recently. Uganda which is Chair to the East Africa Community this year will host the East Africa Cocktail at the Uganda Stand on 8th March 2013. The Hon. Maria Mutagamba will officiate at this event. With support from Nile Breweries Ltd, Uganda will serve Nile Special and Nile Gold at the Stand in trying to promote River Nile and the Source of the Nile. NBL has also supported participation in the show with branded Rwenzori Mineral Water 500mm bottlles which will be displayed and given out during the 5 days exhibition. Brussels Airlines also supported UTB with free courier of promotional Materials to Berlin Germany and offered discounted tickets for some participants. In a move to improve Uganda’s visibity during the show, Ndere Dance Troupe will perform at the Uganda stand and during the EAC Cocktail. This is to showcase uganda’s rich culture through music, dance and drama. UTB has partnered with UWA, AUTO, Ndere, CAA, UNDP, Nile Breweries Ltd, Brussels Airlines and the Kampala Sheraton Hotel in an effort to make participation in this event a success.


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